We changed everything about their faces... here’s why

Simia just dropped a major glow-up: new faces, new vibe, more personality.

August 15, 2025

Main Character Energy, Unlocked

This week at Simia, it’s all about stepping out of the background and into the spotlight. Our characters just got a serious glow‑up with brand‑new heads and a whole new art direction that makes every story feel sharper, cooler, and infinitely more you.

And while we’re leveling up Simia’s look, the creator space is evolving just as fast. From episodic short‑form dramas dominating feeds to AI‑collaborated campaigns delivering next‑level results, one thing is clear: storytelling is no longer static. It’s alive, personalized, and built to move with your audience.

New Heads, Who Dis?

Simia just got a face-lift (and not the subtle kind). We’re talking brand‑new heads with a whole new art vibe that’ll make your characters go from “NPC in the background” to “main character energy.”

Here’s what’s new:

  • Faces That Actually Emote. Finally, no more blank stares. These characters can serve reactions worthy of your wildest plot twists.

  • Customization for Days. Edgy villain? Goofy sidekick? Sad‑boy protagonist? Build them exactly how you see them in your head (or the group chat).

  • A Whole New Vibe. Our new art direction is cleaner, cooler, and honestly… scroll‑stopping. Perfect for your next viral series.

So yeah, your OCs didn’t just get new heads. They got personality.

Simia is now available for pre‑order on the App Store 🚀 Join a growing community where every generation sparks a new adventure, because every idea deserves endless possibilities.

Simia creators are riding the wave of “story first, tools second.” Episodes, voices, and AI-native formats are driving bigger engagement than ever before.

Quick Hits

  • Episodic Short-Form Dramas: Vertical mini-series in 1–3 minute chunks are dominating TikTok and YouTube Shorts. These serialized stories, often ending on cliffhangers, are pulling viewers back for more.

  • Narrative Recall Boosts Clarity: Stories with emotional arcs stick. Studies show viewers remember narratives up to 22x more than standalone facts.

  • Retention Equals Recommendation: Videos under 90 seconds retain about 50% of viewers, and TikTok prioritizes those watch-throughs in the For You feed.

  • AI Collaboration Creates Scalable Content: Campaigns mixing creator-led content with AI iterations have seen 1.3x ROAS and 74% lower CPI.

  • Video Still Reigns Supreme: In 2025, 90% of consumers watch short vertical videos daily, making mobile-first, scroll-stopping content essential.

What It Means for Simia Creators

Simia is built for this moment. Episodic storytelling, voice personalization, and AI-native, remix-ready scenes give creators everything they need to thrive where the attention is moving.